DONNA LYNNE FOR GOVERNOR CAMPAIGN

Marketing Communications Manager

This was my first time working on a political campaign. I was excited to work for a woman candidate and help raise her awareness among the voters. I was responsible for managing the candidate’s social media, emails and graphic design.

• Managed multiple social media accounts, including content creation (copy, graphics, videos), editorial calendar and community management, growing engagement by 50% and following by 150%

• Conceptualized a social media video campaign, “I’ve been there,” to communicate the candidate’s story to voters

• Increased web traffic by 150% through integrated campaigns, and writing relevant and inclusive content

“I’ve Been There” Social Media Campaign

The “I’ve been there” campaign was conceived, created and edited at my creative discretion. I worked closely with the communications director to craft the narrative. This short video tells the inspiring life story of Lt. Gov. Donna Lynne and made her a compassionate and relatable candidate to the Colorado voters.

Social Media

I was responsible for managing multiple social media accounts, creating content (copywriting, graphics, videos), distilling complex policies into digestible concepts, managing the content calendar, and responding to comments and inquiries. Under my management, the engagement grew by 50% and the following increased by 150%